목적지향과 성능지향 설득 메시지가 지속 가능한 포장재 소비자 선택에 미치는 영향

Fast-moving consumer goods firms have been attempting to introduce sustainably packaged products into the marketplace, which has yielded mixed consumer responses. Previous research suggests that while sustainable packaging is perceived as meeting higher ethical and prosocial standards, it can also b... View More