Μάρκετινγκ της πόλης: εκπόνηση σχεδίου για το Δήμο Ηρακλείου Κρήτης
Published in University of Thessaly Institutional Repository (University of Thessaly) • Jan 1, 2013
NobleIDNI2P61W93R62S75
Authors:
Μαριγιάννα Χαλκιαδάκη
Abstract
The present diplomatic assignment is reported in the possibility of City Marketing of constituting a tool for cultural creativity in the modern urban environment.It is structured in three parts, where each one is based on the previous (precedent).In the City Place Marketing is examined, which acts a...
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