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Політико-Комунікаційна Кампанія: Експлікація Поняття

Published in Zenodo (CERN European Organization for Nuclear Research) • Jun 21, 2018
Authors:
Лінецький, Л. М.
,
Романова, С. С.

Abstract

The main models and strategies of political and communication campaigns that are described in modern scientific literature are analyzed. It has been shown that, despite the diversity of forms and the difference in declared goals, these campaigns have certain common characteristics: they are initiate...

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