ЦИФРОВИЙ МАРКЕТИНГ ЯК ФАКТОР ФОРМУВАННЯ РЕПУТАЦІЙНОЇ БЕЗПЕКИ БІЗНЕСУ: МІЖНАРОДНІ КЕЙСИ
Published in TIME DESCRIPTION OF ECONOMIC REFORMS • Mar 31, 2026
Authors:
Ірина Олександрівна Шевченко
Abstract
Problem statement. Digitalization and the rapid expansion of online communications have fundamentally transformed the mechanisms of corporate reputation formation. In the digital environment, business reputation becomes highly sensitive to information signals, while the speed of content disseminatio...
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