ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ ЗАСАДИ СТРАТЕГІЧНОГО МАРКЕТИНГУ ТА УПРАВЛІННЯ МАРКЕТИНГОВИМИ КОМУНІКАЦІЯМИ ПІДПРИЄМСТВ АГРОПРОДОВОЛЬЧОЇ СФЕРИ В УМОВАХ СТАЛОГО РОЗВИТКУ
Published in Herald of Khmelnytskyi National University Economic sciences • Aug 27, 2026
Authors:,
Сергій Король
Viktor Rybalko
Abstract
The organizational and economic principles of strategic marketing and marketing communications management of agri-food enterprises in the context of sustainable development have been studied. It has been established that modern agrarian business operates under the influence of a complex of interrela...
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