БРЕНДИНГ ТЕРИТОРІЙ У ВІДНОВЛЕННІ УКРАЇНИ: ВІД ІМІДЖУ ДО СТРАТЕГІЧНОГО ПОЗИЦІОНУВАННЯ
Published in Black Sea Economic Studies • Oct 12, 2026
Authors:,,
І.І. Гаврилюк
О.О. Брух
Ю.М. Томашевський
Abstract
The article explores territorial branding as an instrument of strategic positioning and development of Ukrainian territorial communities in the context of post-war recovery. The study emphasizes the need to move beyond the traditional understanding of branding as a tool for creating a positive image...
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