ІНТЕГРАЦІЯ ТАРГЕТОВАНОЇ РЕКЛАМИ В СИСТЕМУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ ПІДПРИЄМСТВА: КОНЦЕПТУАЛЬНІ ЗАСАДИ ТА СИНЕРГЕТИЧНИЙ ЕФЕКТ
Published in Black Sea Economic Studies • Oct 12, 2026
NobleIDNI8P509W327R016S996
Authors:
В.І. Медведєв
Abstract
The relevance of this study is determined by the rapid transformation of the digital advertising market, the intensifying fragmentation of the media landscape, and the growing complexity of enterprise marketing communications systems under conditions of digital transformation. Digital channels, with...
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