МАРКЕТИНГОВА АДАПТАЦІЯ УКРАЇНСЬКИХ ІТ-КОМПАНІЙ ДО ТРАНСФОРМАЦІЙ МІЖНАРОДНОГО РИНКОВОГО СЕРЕДОВИЩА В УМОВАХ ВІЙНИ

This article examines the marketing adaptation of Ukrainian IT companies to changes in the international market environment in the context of the war. The aim of the study is to substantiate the marketing principles underpinning such adaptation, based on an analysis of changes in companies’ market b... View More