МАРКЕТИНГОВА ДОВІРА ДО БРЕНДУ В УМОВАХ ТРАНСФОРМАЦІЇ СПОЖИВЧОЇ ПОВЕДІНКИ
Published in Black Sea Economic Studies • Oct 12, 2026
Authors:,,
Я.В. Сало
К.І. Тарасова
Г.В. Новак
Abstract
The article examines marketing trust in a brand in the context of transforming consumer behavior and the growing importance of the value-based dimension of brand-consumer relationships. Changes in consumer priorities are shown to broaden the traditional understanding of trust, which is no longer lim...
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